Latest thinking
Practical thinking on digital products, development, search, AI and the decisions behind better digital work.
Practical thinking on products, development, search, performance and the decisions behind better digital work.
01
Businesses are collecting AI tools faster than they are improving their processes. The better approach is to understand the workflow first, then decide where AI, automation or custom software can actually help.
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02
AI is changing how people search, but it has not made SEO irrelevant. The fundamentals still matter. What is changing is how businesses structure, demonstrate and distribute useful information.
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03
AI, generative AI and AI agents are often treated as interchangeable terms. They are not. Here is what each means, where they differ and how businesses should decide what is actually useful.
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04
How modern image and video formats reduce transfer size, improve perceived performance and make media-heavy websites feel faster.
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05
A practical guide to the technical access, content quality and implementation choices that help search engines understand a website.
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06
Quality assurance reduces risk long before launch by making expected behaviour clear, testable and repeatable.
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07
What changes when WordPress manages the content but a separate application owns the public frontend — and when that trade-off is worth it.
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08
Why Vue’s component model, approachable learning curve and flexible adoption path made it a strong fit for modern interactive products.
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09
Why WooCommerce remains useful when an organisation wants content, commerce and custom business logic on one flexible platform.
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